He has worked on variety of product categories and has nursed a number of brands to mega powerhouses. He has worked with agencies like Lintas- Bombay, responsible for UniLever detergent products, Everest - Bombay, Mudra - Ahmedabad. Prior to setting up of this venture, he was Director - Planning and Research at Mudra - Ahmedabad, responsible for the Rasna Account. Then at Chennai, he headed the regional operations of Interact which he merged with Vision.
At IIM Ahmedabad, he along with Dr.S.V.Nathan closely interacted in the curriculum activity, especially the Advertising module. He was also a visiting faculty at B.K.School of Management, Ahmedabad handling Advertising classes for the IInd year MBAs and also at ITM Chennai handling Integrated Marketing Communication classes. He is an ardent student of behavioral science and marketing. He makes regular contribution to various publications. Many of his articles like "Brand Equity-Its values and linkages" and other strategic marketing are reprinted in magazines like Industrial Economist etc. He also edits Equations' in-house magazine Quest which reflects its thinking vis-à-vis Global Business Issues.
His Vision of Equation is to be a unique organization which really nurtures a brand. That he says should be done at all levels. Advertising is just a small tool in the whole marketing dynamics. Equations will also be a home of serious talents who are away from the glamour world , firmly rooted in practical realities. With this dream and belief, we will go a long long way.

Equations has a team of bright professionals who value their work and believe in adding something extra to everything they do. Steeped in core Indian Values, the 'Family of Equations' reflects simple yet great ideas and is bound by high work ethos.Here, people are considered the most valuable assets. Teamwork is the open secret of Equations and all the skills are networked internally. Equations does not believe in having a large number of clients, but offers the whole spectrum of integrated services(IMC) to each of its clients giving them a competitive advantage.

Under the guidance of Mr.R.K.Menon, CEO who has hands on experience of over 18 years, Equations had a humble beginning in Chennai. RK, as he is popularly called has undergone special management programs abroad and is an alumni of IIM Ahmedabad.